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The Sports Marketing Playbook
How sports marketing has evolved.
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging
The FIFA World Cup 2026, co-hosted across North America for the first time, has spelled out what some in U.S. media circles have known for some time: association football, or “soccer” to use local parlance, is now big in America, and it’s time for corporations to cash in at pace — one hydration break at […]
July 7, 2026
