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The Sports Marketing Playbook
How sports marketing has evolved.
The Sports Marketing Playbook
How the MLS plans to convert World Cup interest into lasting soccer fandom
February 19, 2026
The Sports Marketing Playbook
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
February 10, 2026
Super Bowl
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
February 9, 2026
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
February 6, 2026
Super Bowl
GLP-1 draws pharma advertisers to double down on the Super Bowl
February 6, 2026
The Sports Marketing Playbook
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
February 6, 2026
The Sports Marketing Playbook
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
February 6, 2026
Super Bowl
The case for and against pre-game Super Bowl ads
February 5, 2026
The Sports Marketing Playbook
Despite saturated live sports calendar, Super Bowl remains north star for brands
February 5, 2026
The Sports Marketing Playbook
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
February 4, 2026
Member Exclusive
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
February 2, 2026
The Sports Marketing Playbook
Inside NBCU’s $3 million Peacock Super Bowl pitch
January 29, 2026
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
January 19, 2026
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