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WPP CFO says The Trade Desk operates in a smaller slice of the ad market

Media
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Future of TV

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Only five seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

The Sports Marketing Playbook

How sports marketing has evolved.

The Sports Marketing Playbook

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

January 12, 2026
The Sports Marketing Playbook

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena

December 31, 2025
The Sports Marketing Playbook

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion

December 16, 2025
The Sports Marketing Playbook

Nexxen is latest programmatic player to widen TV’s live sports window

December 9, 2025
The Creator Economy

Behind Unilever’s creator and social strategy for next year’s World Cup

November 11, 2025
The Sports Marketing Playbook

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo

October 8, 2025
The Sports Marketing Playbook

As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.

September 24, 2025
The Sports Marketing Playbook

Sports media’s rising tide lifts niche ad tech firms

September 23, 2025
The Creator Economy

Sports rights owners are embracing YouTube creators as their next media partners

September 22, 2025
The Sports Marketing Playbook

Advertisers are already looking ahead to next year’s World Cup

September 10, 2025
The Sports Marketing Playbook

Dentsu’s latest deal signals rising holdco interest in NIL creators

August 11, 2025
The Sports Marketing Playbook

CMOs look for better measurement to justify sports sponsorship spending

July 28, 2025
The Sports Marketing Playbook

With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E

July 25, 2025

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