Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
OpenAI brings product carousels to ChatGPT ads
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
WTF Series
Newsletters
The Sports Marketing Playbook
How sports marketing has evolved.
The Sports Marketing Playbook
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
April 9, 2026
The Sports Marketing Playbook
High stakes, big budgets: How brands are navigating a massive sports year
April 3, 2026
The Sports Marketing Playbook
Genius Sports opens up real-time live sports targeting to brands
March 27, 2026
Brands in Culture
Amid competition for sponsors, top sports clubs are investing in social media operations
March 24, 2026
The Sports Marketing Playbook
Lay’s uses WhatsApp to create a group chat for World Cup fans
March 16, 2026
The Sports Marketing Playbook
How the MLS plans to convert World Cup interest into lasting soccer fandom
February 19, 2026
The Sports Marketing Playbook
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
February 10, 2026
Super Bowl
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
February 9, 2026
Super Bowl
GLP-1 draws pharma advertisers to double down on the Super Bowl
February 6, 2026
The Sports Marketing Playbook
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
February 6, 2026
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
February 6, 2026
The Sports Marketing Playbook
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
February 6, 2026
The Sports Marketing Playbook
Despite saturated live sports calendar, Super Bowl remains north star for brands
February 5, 2026
<
1
2
3
4
5
6
…
8
>
Looking for something?
