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The Sports Marketing Playbook

How sports marketing has evolved.

The Sports Marketing Playbook

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

April 9, 2026
The Sports Marketing Playbook

High stakes, big budgets: How brands are navigating a massive sports year

April 3, 2026
The Sports Marketing Playbook

Genius Sports opens up real-time live sports targeting to brands

March 27, 2026
Brands in Culture

Amid competition for sponsors, top sports clubs are investing in social media operations

March 24, 2026
The Sports Marketing Playbook

Lay’s uses WhatsApp to create a group chat for World Cup fans

March 16, 2026
The Sports Marketing Playbook

How the MLS plans to convert World Cup interest into lasting soccer fandom

February 19, 2026
The Sports Marketing Playbook

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

February 10, 2026
Super Bowl

Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

February 9, 2026
Super Bowl

GLP-1 draws pharma advertisers to double down on the Super Bowl

February 6, 2026
The Sports Marketing Playbook

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

February 6, 2026
The Sports Marketing Playbook

Programmatic is drawing more brands to this year’s Winter Olympics

February 6, 2026
The Sports Marketing Playbook

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

February 6, 2026
The Sports Marketing Playbook

Despite saturated live sports calendar, Super Bowl remains north star for brands

February 5, 2026

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