How advanced is advanced TV?
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv [...]
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Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Identity in CTV
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Virtual forum: Framing CTV tactics and growth for 2022 -
Interview | 0:19:08 -
12/15/2021
Speakers
Kevin Weigand
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Associate Director, Video Innovation, Dentsu
With cookies no longer being a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. Join us as we discuss the present importance of factors such as IP addresses, their future viability and other ways data can be incorporated into a sophisticated targeting plan when buying CTV.
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