Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
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‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
April 19, 2021 • 4 min read -
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Google’s privacy plan brings changes, but not as many as marketers think
April 14, 2021 • 6 min read -
Vendors jostle for position ahead of coming contextual pivot
April 13, 2021 • 4 min read -
LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why
April 12, 2021 • 4 min read -
VIDEO: How the identity economy works as the third-party cookie’s demise approaches
April 9, 2021 • 1 min read -
Why some publishers worry identity tech could slow down their sites
April 9, 2021 • 5 min read -
Media Briefing: Gimme data control, say publishers to identity tech firms
April 8, 2021 • 11 min read -
Data buyer beware: agencies are starting to ditch complacent providers
April 7, 2021 • 6 min read -
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Brands turn to loyalty programs to ease into a post-cookie world
April 2, 2021 • 4 min read