The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
April 19, 2024 • 4 min read -
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
April 15, 2024 • 7 min read -
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
April 9, 2024 • 4 min read -
Why the creator industry is setting its sights on on the small screen
March 27, 2024 • 4 min read -
Razorfish launches in-house creator offering as agencies grow content practice
March 14, 2024 • 5 min read -
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
February 22, 2024 • 4 min read -
Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
February 21, 2024 • 10 min read -
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024 • 5 min read