Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
Save $300
on any 2025 Digiday event pass with code SAVE2025. Ends Dec. 31
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Marketers may become part of the culture war — even if they didn’t intend to be
Media
Marketing
Media Buying
Future of TV
Español
Special Projects
Digiday+ Research
WTF Series
Newsletters
Gaming & Esports
Gaming & Esports
Why Puma sees Web3 and the metaverse as its next great commerce opportunity
July 28, 2023
Gaming & Esports
DoubleVerify to support in-game ads to win over brands’ budgets for the channel
July 27, 2023
Gaming & Esports
In the agency world, holding companies profess gaming investments, with mixed results
July 21, 2023
Gaming & Esports
‘A lot of these people are Elon’: Confessions of an esports publicist on the industry’s unique challenges
July 19, 2023
Gaming & Esports
Sentinels’ equity crowdfunding shows how esports orgs’ business plans are getting more creative — and complex
July 13, 2023
Gaming & Esports
How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
July 12, 2023
Gaming & Esports
How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
July 11, 2023
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
Gaming & Esports
Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse
July 6, 2023
Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
Gaming & Esports
The Digiday Guide to Esports Winter
June 29, 2023
Gaming & Esports
A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
June 28, 2023
Gaming & Esports
Why Unity is using its new AI platforms to become more accessible to brands and agencies
June 27, 2023
<
1
…
14
15
16
17
18
…
40
>
Looking for something?
