Gaming & Esports
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‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
September 19, 2022 • 3 min read -
How Estonia’s digital evolution could set it up for the metaverse
September 19, 2022 • 5 min read -
Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform
September 13, 2022 • 5 min read -
As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites
September 9, 2022 • 4 min read -
How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship
September 7, 2022 • 10 min read -
Why sports teams are borrowing from their gaming roots to enter the metaverse
September 6, 2022 • 4 min read -
‘A whole new universe’: How Fortnite fits into Dragon Ball Z’s extended renaissance
September 2, 2022 • 4 min read -
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Why musicians are partnering with gaming companies to produce original songs and content
August 30, 2022 • 4 min read -
This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model
August 24, 2022 • 4 min read -
Gaming and esports influencers and executives dish on their most dreaded video game bosses
August 19, 2022 • 7 min read -
Why Meta’s Horizon platform is taking cues from metaverse activations in Roblox and Fortnite
August 16, 2022 • 4 min read -
Myth buster: Debunking common misconceptions about the metaverse
August 12, 2022 • 6 min read