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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
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Future of Measurement
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
November 22, 2021
Future of Measurement
‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors
October 13, 2021
Future of Measurement
A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
September 30, 2021
Future of Measurement
Why some advertisers could be reluctant to get on board with Google’s modeled measurement train
September 28, 2021
Future of Measurement
A Spanish ad company wants to standardize OOH traffic metrics using satellites
July 20, 2021
Future of Measurement
‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
July 16, 2021
Future of Measurement
‘We’re creating new ways of working’: Unilever on how ESG informs its advertising and media buying
July 7, 2021
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
Future of Measurement
‘Demonstrate how attention metrics drive long-term outcomes’: How The Telegraph proves its ads work
October 8, 2020
Future of Measurement
It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios
June 26, 2020
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