Future of Measurement
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Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away
May 18, 2023 • 3 min read -
Why identity, as a valuable marketing tool, is at a turning point, per new report
May 10, 2023 • 5 min read -
Why advertisers are still waiting on the CTV promised land
April 7, 2023 • 5 min read -
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
March 22, 2023 • 7 min read -
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Marketing Briefing: Why marketers and brands like P&G are beefing up first-party data capabilities now
February 21, 2023 • 7 min read -
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