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Amazon’s shopping agent now takes orders by text, with Sponsored Product ads in the replies
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Future of Measurement
Future of Measurement
New entrants make media mix modeling faster and more accessible
July 23, 2024
Future of Measurement
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
July 17, 2024
Future of Measurement
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
July 5, 2024
Future of Measurement
GARM’s lead sheds light on new standards for sustainability measurement in media
June 25, 2024
Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
May 29, 2024
Future of Measurement
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
May 22, 2024
Future of Measurement
Amid digital marketing changes, Ibotta turns to brand-building efforts
April 15, 2024
Member Exclusive
Media Briefing: Publishers’ audience authentication strategies are put to the test
April 11, 2024
Member Exclusive
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
March 14, 2024
Sponsored
What digital marketers get wrong about personalization and what to do instead
March 13, 2024
Evolving Agencies
As cookies fade, more agencies make bets on consumer research panels — and their first-party data
March 8, 2024
Future of Measurement
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
February 6, 2024
Digiday @ CES
CES Briefing: ‘We’re in the middle of a storm right now’ as Google phases out third-party cookies
January 10, 2024
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