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Bold Call: OpenAI’s ads pivot may come too little, too late

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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Influencer marketing on Facebook is about to get more expensive

August 16, 2017
The Creator Economy

Report: Brands are falling for fake Instagram influencers

August 10, 2017
The Creator Economy

How Coltrane Curtis went from MTV VJ to influencer wrangler

July 26, 2017
The Creator Economy

How Adidas is using micro-influencers

July 7, 2017
The Creator Economy

Cheatsheet: How brands can work with influencers

June 22, 2017
The Creator Economy

Influencer marketing is becoming more standardized

June 19, 2017
The Creator Economy

Dove finds the perils of influencer marketing

June 15, 2017
The Creator Economy

‘We’re competing against crap’: The race is on to provide influencer marketing analytics

June 12, 2017
The Creator Economy

What influencer marketing really costs

June 5, 2017
The Creator Economy

Fearing brand safety turmoil, marketers are whitelisting influencers

May 30, 2017
The Creator Economy

The state of influencer marketing

May 26, 2017
The Creator Economy

Brands are using influencers like ad agencies

May 24, 2017
The Creator Economy

L’Oreal Paris UK’s Adrien Koskas on the why influencers are the new celebrities

May 22, 2017

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