Trendy Butler wants to sell men on its fashion subscription service, but customers have to fill out a 200-question survey to get on board. To help convince its millennial market that it’s worth the cost and the hassle, the 3-year-old startup has been using influencers to explain the process.

Trendy Butler’s business is similar to Stitch Fix. For $65 per month, the startup will send customers one outfit every month. The pieces, valued at about $150 per box, are selected based on a questionnaire, plus insights the company gains from returns. Since that process can be burdensome and expensive, Trendy Butler has hired influencers to explain why it matters and show off outfits through unboxing videos on YouTube and posts on Instagram.

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