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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending

September 9, 2024
The Creator Economy

After keeping them at arm’s length, sports brands are opening the door to creators

August 30, 2024
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

August 26, 2024
The Creator Economy

As the presidential election approaches, where do influencers come in?

August 16, 2024
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast

August 14, 2024
The Creator Economy

‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer

August 13, 2024
Marketing on Platforms

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
The Creator Economy

As athletes embrace influencer work, ‘a new breed of agency’ emerges

August 8, 2024
The Creator Economy

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace

August 6, 2024
Generative AI

Why YouTube and TikTok creators aren’t going all-in on AI-generated videos

July 30, 2024
The Creator Economy

Publicis intends to acquire Influential as it expands influencer marketing offerings

July 26, 2024
Generative AI

Brandtech Group accelerates AI experimentation through a creator residency program

July 25, 2024
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’

July 25, 2024

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