The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Time Inc.’s Jen Wong: We want to be (digital) extroverts
January 25, 2017 • 2 min read -
How George Takei became an accidental influencer marketer
January 17, 2017 • 3 min read -
Third-party measurement comes to branded emojis and stickers
January 12, 2017 • 3 min read -
L’Oréal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes
January 6, 2017 • 3 min read -
How Kiva became the gold standard in weed branding
December 20, 2016 • 4 min read -
How blockchain might be useful in marketing and advertising
December 15, 2016 • 4 min read -
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Overmonetized influencers and pesky millennials: What brands are worried about right now
December 7, 2016 • 3 min read -
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‘All the different bits of tech’: Brands still struggle proving content marketing ROI
November 30, 2016 • 3 min read -
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
November 30, 2016 • 3 min read