The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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‘We’re competing against crap’: The race is on to provide influencer marketing analytics
June 12, 2017 • 4 min read -
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Fearing brand safety turmoil, marketers are whitelisting influencers
May 30, 2017 • 4 min read -
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L’Oreal Paris UK’s Adrien Koskas on the why influencers are the new celebrities
May 22, 2017 • 4 min read -
A marketer’s guide to the tricks and hacks of influencers
May 15, 2017 • 3 min read -
How media agency Maxus is testing artificial intelligence
May 12, 2017 • 3 min read -
DiGiorno pizza used facial recognition to show how much people love pizza
May 3, 2017 • 2 min read -
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Inside Activision’s ‘Call of Duty’ marketing playbook
April 26, 2017 • 4 min read