The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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A day in the life of Hashtag Legal influencer lawyer Jamie Lieberman
March 30, 2018 • 5 min read -
Influencers are getting long-term contracts that treat them more like traditional talent
March 29, 2018 • 5 min read -
‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes
March 20, 2018 • 3 min read -
‘People are becoming media’: OMD says AI needs human involvement
March 15, 2018 • 3 min read -
‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes
January 17, 2018 • 3 min read -
How Smucker’s cut fraudulent views on its influencer content by 98 percent
January 17, 2018 • 2 min read -
Chasing scale, Instagram influencer networks cut corners
January 16, 2018 • 5 min read -
How Unilever’s micro-influencers fit into its ‘less is more’ advertising strategy
November 22, 2017 • 4 min read -
Brands are using influencers on Musical.ly to reach teens
November 7, 2017 • 3 min read -
Cheatsheet: What you need to know about influencer fraud
November 3, 2017 • 4 min read -
Advertisers start placing paid media behind influencer content for lower CPMs
October 19, 2017 • 4 min read