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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer

November 7, 2024
Member Exclusive

Future of TV Briefing: How the European creator economy compares to the U.S.

November 6, 2024
Marketing in Sports

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes

November 4, 2024
Brands in Culture

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

November 4, 2024
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout

November 1, 2024
Member Exclusive

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

October 29, 2024
Beyond Ads

This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

October 29, 2024
Member Exclusive

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

October 28, 2024
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
The Creator Economy

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI

October 11, 2024
The Creator Economy

Women’s soccer and publisher Footballco turn to creators to score with brands

October 10, 2024
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration

October 3, 2024

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