The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Inside Kellogg’s social-driven strategy to launch new products
June 20, 2019 • 4 min read -
Ad industry launches coalition in attempt to bring standardization to influencer pricing
May 29, 2019 • 3 min read -
‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
May 23, 2019 • 4 min read -
Why General Mills is spending more of its digital budget on influencers
May 16, 2019 • 3 min read -
‘Difficult to police’: How Unilever is cracking down on fraudulent social media influencers
April 16, 2019 • 4 min read -
‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
April 12, 2019 • 4 min read -
Digiday Research: Marketers struggle with influencer marketing measurement
April 10, 2019 • 2 min read -
Influencers are hosting livestreams for their fans to watch them shop
April 9, 2019 • 4 min read -
The Fyre Effect: More questions are being asked of influencer marketing in wake of documentaries
January 25, 2019 • 3 min read