The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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What Ted Baker has learned from shoppable video so far
March 16, 2017 • 3 min read -
Drop it like it’s bot: Brands have cooled on chatbots
March 10, 2017 • 4 min read -
Unpleasant times: The gloves come off at London ad conference
March 9, 2017 • 4 min read -
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‘Crap optimized on crap’: The agency challenge with data
February 8, 2017 • 3 min read -
8 months in, what Expedia has learned from its Facebook bot
February 8, 2017 • 2 min read -
Marketers express hope for a more pro-business FCC under Ajit Pai
February 2, 2017 • 3 min read -
Time Inc.’s Jen Wong: We want to be (digital) extroverts
January 25, 2017 • 2 min read -
How George Takei became an accidental influencer marketer
January 17, 2017 • 3 min read -
Third-party measurement comes to branded emojis and stickers
January 12, 2017 • 3 min read -
L’Oréal Paris is bringing Snapchat Spectacles to the red carpet for the Golden Globes
January 6, 2017 • 3 min read -
How Kiva became the gold standard in weed branding
December 20, 2016 • 4 min read