The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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Cheatsheet: What you need to know about influencer fraud
November 3, 2017 • 4 min read -
Advertisers start placing paid media behind influencer content for lower CPMs
October 19, 2017 • 4 min read -
Why shoe retailer DSW is turning influencer content into ads
October 13, 2017 • 4 min read -
Influencer marketing is growing up with tighter contracts
September 22, 2017 • 3 min read -
Cheatsheet: How the FTC is cracking down on deceptive influencer marketing
September 19, 2017 • 4 min read -
Confessions of an Instagram influencer: Brands just want big numbers
September 15, 2017 • 3 min read -
Snapchat warms up to social stars, extending verified accounts to influencers
August 24, 2017 • 4 min read -
Best of the week: Influencer marketing on Facebook is going to cost more
August 18, 2017 • 3 min read -
Influencer marketing on Facebook is about to get more expensive
August 16, 2017 • 4 min read -
Report: Brands are falling for fake Instagram influencers
August 10, 2017 • 3 min read -
How Coltrane Curtis went from MTV VJ to influencer wrangler
July 26, 2017 • 6 min read -
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