The Creator Economy
Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.
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‘We’re in the dark’: Asics wades warily into micro-influencer marketing
October 22, 2018 • 3 min read -
Brand-safety concerns are making influencer marketing more expensive
September 26, 2018 • 4 min read -
How Trendy Butler uses male influencers to sell clothing subscription boxes
September 13, 2018 • 3 min read -
How NBA star Kevin Durant is turning athlete endorsements into media deals
August 28, 2018 • 4 min read -
Cannabis brands want to try influencer marketing, but influencers are wary
August 10, 2018 • 3 min read -
Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly
August 6, 2018 • 4 min read -
GoPro courts influencers in a bid to go beyond action sports
July 27, 2018 • 5 min read -
‘Active participation in fraud’: Confessions of a former influencer
June 29, 2018 • 3 min read -
How Juicy Couture and sister brands are automating their in-house influencer campaigns
April 19, 2018 • 3 min read -
A year after #NuggsforCarter, brands try to re-create the viral magic
April 16, 2018 • 4 min read