Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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Bleacher Report wants to turn its sneaker brand, B/R Kicks, into a business
December 7, 2018 • 3 min read -
The newest must-have for diversifying publishers: product labs
December 7, 2018 • 7 min read -
Reviews publisher Gear Patrol is now selling its own branded products
December 5, 2018 • 3 min read -
How New York Media is using Instagram to drive commerce for advertisers and for itself
November 27, 2018 • 3 min read -
Marie Claire wants its fashion editors to drive e-commerce revenue
November 23, 2018 • 4 min read -
How The Knot uses content to grow consumer revenue three ways
November 12, 2018 • 3 min read -
‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture
November 9, 2018 • 9 min read -
Tastemade enters its next phase of commerce with a cookbook
November 9, 2018 • 4 min read -
How BuzzFeed is using its commerce business to sell advertising
November 1, 2018 • 2 min read -
Hearst has created a high-end yoga mat brand from scratch
October 24, 2018 • 5 min read -
New York Media’s The Strategist is opening a holiday pop-up store
October 24, 2018 • 4 min read -
Clique is using audience data to branch into product co-creation
October 23, 2018 • 4 min read