Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘There is a middle ground’: What brands think of in-house content studios
April 19, 2017 • 3 min read -
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Copyranter: Pepsi proves again culture-jacking is still the lowest form of advertising
April 14, 2017 • 4 min read -
Uh-oh, United’s now under attack on Chinese social networks
April 11, 2017 • 3 min read -
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‘Not something that can be spun’: United is a brand in crisis
April 10, 2017 • 4 min read -
In a rebranding, Taser maker wants to be known beyond stun guns
April 10, 2017 • 3 min read -
Opportunism knocks: Agencies use Pepsi debacle to blast in-house studios
April 7, 2017 • 5 min read -
Copyranter: Tech is ruining everything, including advertising
April 7, 2017 • 3 min read -
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