Trending in
Most Read
More from Digiday
Zero-click search is changing how small brands show up online — and spend
July 11, 2025
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
From sidelines to spotlight: Esports events are putting creators center stage
July 11, 2025
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
WPP has its next CEO – but what do clients make of the heir apparent?
July 11, 2025
The ad industry’s hot take industrial complex went into overdrive upon yesterday’s WPP coronation. Clients are keeping their counsel, however.