for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
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