Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
More from Digiday
Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome
Ad tech partners, media-buyers and publishers can now use ‘CrUX’ to understand how web space is evaluated.
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.