for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups
On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.
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