7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

We asked agencies: What’s the most important measurement for video?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how cross-channel marketing is impacting their campaigns and what their most important measurements are for digital video. Hear the answers straight from industry experts at Leo Burnett, Tierny, Work & Co and more. Part two in a series from VideoAmp.

More from Digiday

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.