We asked agencies: What’s the most important measurement for video?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how cross-channel marketing is impacting their campaigns and what their most important measurements are for digital video. Hear the answers straight from industry experts at Leo Burnett, Tierny, Work & Co and more. Part two in a series from VideoAmp.

More from Digiday

Your favorite beauty brands are now also entertainment brands

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same. 

Data specialist Ideally wants research to be used at the start of the creative process

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

By the numbers: How marketers are building the infrastructure for AI search

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.