We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne asked them how agencies should tackle ad blockers, what is being done now and how programmatic video fits into their strategy. Hear the answers straight from industry experts from GSD&M, Facebook, Publicis and more. Part one in a series from VideoAmp.
https://www.youtube.com/watch?feature=youtu.be&v=QSLCXxgEq98&app=desktop
More from Digiday
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.