An ad block Christmas carol

AdBlockChristmasCarol_white2
Illustrations by Sarah Xie.

https://digiday.com/?p=153186

More from Digiday

How CTV and DOOH are growing this political season for smaller agencies

Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.

After years of caution, pharma advertisers are embracing influencer marketing

Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?