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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

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Super Bowl

Digiday's annual coverage of the Big Game.

Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

February 10, 2023
Super Bowl

How brands and agencies are prepping this year’s hybrid Super Bowl war rooms

February 10, 2023
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

February 10, 2023
Super Bowl

Campbell’s Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs

February 10, 2023
Super Bowl

Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns

February 10, 2023
Super Bowl

Why Pepsi is returning to advertising on Twitter during the Super Bowl

February 10, 2023
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?

February 9, 2023
Member Exclusive

Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV

February 9, 2023
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead

February 8, 2023
Super Bowl

Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops

February 8, 2023
Member Exclusive

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

February 7, 2023
Super Bowl

Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing

February 3, 2023
Member Exclusive

Marketing Briefing: For this year’s Super Bowl, marketers will seek to ‘stretch investment’ however they can

January 17, 2023

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