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Super Bowl
Digiday's annual coverage of the Big Game.
Super Bowl
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024
Super Bowl
How Taylor Swift lit up advertisers’ Super Bowl playbooks
February 7, 2024
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024
Member Exclusive
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024
Super Bowl
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024
Member Exclusive
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024
Super Bowl
Why advertisers aren’t likely to step away from X before the Super Bowl
January 19, 2024
Super Bowl
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023
Super Bowl
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
February 14, 2023
Member Exclusive
Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year
February 14, 2023
Super Bowl
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023
Super Bowl
Rémy Martin leverages the Super Bowl to attract a younger audience, as Anheuser-Busch steps aside
February 10, 2023
Super Bowl
Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
February 10, 2023
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