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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit

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Super Bowl

Digiday's annual coverage of the Big Game.

Super Bowl

Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi

February 7, 2025
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

February 6, 2025
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans

February 5, 2025
Super Bowl

Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises

February 5, 2025
Super Bowl

Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

February 4, 2025
Super Bowl

How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals

February 3, 2025
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
Member Exclusive

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

February 13, 2024
Super Bowl

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl

February 11, 2024
Super Bowl

How agencies are investing in influencers this Super Bowl

February 9, 2024
Super Bowl

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

February 9, 2024
Super Bowl

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

February 9, 2024
Super Bowl

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy

February 9, 2024

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