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Super Bowl

Digiday's annual coverage of the Big Game.

Super Bowl

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

February 9, 2024
Super Bowl

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII

February 9, 2024
Super Bowl

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy

February 9, 2024
Super Bowl

How agencies are investing in influencers this Super Bowl

February 9, 2024
Super Bowl

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.

February 8, 2024
Super Bowl

TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast

February 8, 2024
Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks

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Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

February 6, 2024
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

February 6, 2024
Super Bowl

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

February 2, 2024
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Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars

January 30, 2024
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Why advertisers aren’t likely to step away from X before the Super Bowl

January 19, 2024
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Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl

February 15, 2023

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