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Super Bowl
Digiday's annual coverage of the Big Game.
Super Bowl
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
February 7, 2025
Super Bowl
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
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Super Bowl
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
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Super Bowl
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How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
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Super Bowl
What this year’s Super Bowl ads said about diversity, influencers and commerce
February 14, 2024
Member Exclusive
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 13, 2024
Super Bowl
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024
Super Bowl
How agencies are investing in influencers this Super Bowl
February 9, 2024
Super Bowl
Super Bowl advertisers aim for mainstream appeal with AI-focused ads
February 9, 2024
Super Bowl
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024
Super Bowl
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
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