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Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Super Bowl
Digiday's annual coverage of the Big Game.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
February 12, 2026
