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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Marketing on Platforms
Key takeaways from the DoJ’s battle with Google that advertisers really should know
September 25, 2023
Marketing on Platforms
All creators want for Christmas is… the ultimate platform
December 22, 2022
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Member Exclusive
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
April 18, 2024
Marketing on Platforms
El último lanzamiento de productos publicitarios de TikTok busca facilitar la vida de los creadores y de los anunciantes
October 14, 2022
Member Exclusive
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
June 4, 2025
Experimental Channels
Los anunciantes siguen apostando por Google mientras TikTok y Bing, impulsados por la IA, intentan convertirse en competidores de búsqueda
February 22, 2023
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023
May 17, 2023
Marketing on Platforms
Why temporary tattoo brand Inkbox is shifting its marketing focus to TikTok
August 24, 2022
Member Exclusive
Media Briefing: Step by step, publishers are building toward an agent-led ad business
October 23, 2025
Brands in Culture
DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos
September 14, 2022
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Publishing in the Platform Era
Vice News looks to Twitch, TikTok to develop audience trust and engagement
September 22, 2022
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