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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
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Sponsored
How marketers across industries are learning compliance lessons from banking and healthcare
July 11, 2023
Member Exclusive
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 21, 2024
Life Beyond the Cookie
‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
March 8, 2024
Marketing on Platforms
A medida que la Generación Z adopta la desinfluenciación en TikTok, los profesionales del marketing y las personas influyentes deben ser mucho más transparentes y auténticas
March 10, 2023
Member Exclusive
Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel
October 16, 2024
Digiday Awards
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
August 15, 2023
Social Fragmentation
How fragmentation has changed hiring in social media
March 9, 2023
Business of TV
Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
July 27, 2023
The 2025 Notebook
Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
January 6, 2025
Beyond Ads
La NFL espera que los influencers de la Generación Z convenzan a la gente a suscribirse al NFL Sunday Ticket
May 8, 2023
Marketing on Platforms
Nectar Hard Seltzer sets sights on TikTok, grocery shelves with ‘edgy’ organic content
October 12, 2022
Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
March 28, 2023
Marketing on Platforms
TikTok sigue siendo el favorito de las marcas a pesar de sus dramas geopolíticos
October 11, 2022
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