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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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    2559 Results for ‘tiktok’
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    Future of TV Briefing: How ad buyers are appraising the FAST ad market

    October 18, 2023
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    Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts

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    Marketing on Platforms

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    Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors

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    Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

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  • Marketing on Platforms

    Two years post acquisition, and X’s relationship with advertisers has never been more complex

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    Marcas de bebidas de todo tipo claman por destacar durante el Enero Seco

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    Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes

    November 3, 2022
  • Brands in Culture

    ¿Es realmente fantástico este mundo de Barbie? Profesionales del marketing se preguntan si el marketing cinematográfico está sobresaturado

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  • Beyond Ads

    ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans

    October 17, 2022
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    The Confessions

    Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’

    January 26, 2024
  • Member Exclusive

    Marketing Briefing: What will the top marketing trends in 2024 be?

    January 2, 2024
  • The Confessions

    ‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis

    August 11, 2023
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