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2473 Results for ‘tiktok’

Publishing in the Platform Era

How creators have become strategy consultants for publishers on TikTok

May 5, 2022
Member Exclusive

Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

March 7, 2023
Member Exclusive

Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

October 29, 2024
Member Exclusive

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

July 23, 2024
Marketing on Platforms

Two years post acquisition, and X’s relationship with advertisers has never been more complex

October 28, 2024
Super Bowl

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

February 2, 2024
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought

August 23, 2022
Marketing on Platforms

As midterm political spending outpaces 2020, streaming and TikTok become the focus

August 26, 2022
The Creator Economy

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024
Member Exclusive

Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023

May 17, 2023
Member Exclusive

Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)

March 31, 2023
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts

March 8, 2024
Member Exclusive

Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

May 30, 2024

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