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Results for ‘tiktok’
Life Beyond the Cookie
‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
March 8, 2024
Member Exclusive
Media Buying Briefing: Where media agencies will focus their energies this year
January 2, 2023
Member Exclusive
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
October 29, 2024
Marketing on Platforms
Two years post acquisition, and X’s relationship with advertisers has never been more complex
October 28, 2024
Brands in Culture
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022
Member Exclusive
Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023
Member Exclusive
Marketing Briefing: Ad buyers say TikTok’s growth has led to issues with ad reps
August 16, 2022
Member Exclusive
Digiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
October 4, 2022
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
Member Exclusive
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 21, 2024
Brands in Culture
Brands turn to gamification to reach hockey fans during the NHL playoffs
April 24, 2023
WTF Series
WTF is the American Privacy Rights Act
April 16, 2024
Member Exclusive
Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities
May 30, 2024
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