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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Marketing on Platforms
Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
December 21, 2022
Marketing on Platforms
Why a DTC jewelry company is placing its bets on organic growth via TikTok
September 28, 2022
Member Exclusive
Media Briefing: Why business publishers are finding value in social video ad revenue
June 6, 2024
Member Exclusive
Future of TV Briefing: CTV continues to be a black box to programmatic marketers
May 31, 2023
Member Exclusive
Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023
November 22, 2023
Member Exclusive
Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals
April 5, 2023
Modern Retail
Con la ayuda de Amazon, Pinterest espera que su último lanzamiento de marketing de ventas de embudo completo se mantenga
September 21, 2023
Evolving Agencies
How agencies are testing live shopping and seeing potential in accelerating conversions
February 23, 2023
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
February 10, 2023
Super Bowl
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024
Media
Vox’s short-form video strategy faces TikTok’s monetization issue, but fulfills publisher’s ‘civic duty’
November 11, 2022
Equality and Opportunity
Why Black creators say relationships with platforms remain strained
May 17, 2023
Agency Culture
Brat Summer’s sun might be setting, have marketers noticed?
August 2, 2024
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