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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • The lead image shows a football player taking a selfie.
    Beyond Ads

    Inside Outback Steakhouse’s TikTok, Instagram strategy with its NIL athletes

    November 3, 2022
  • Evolving Agencies

    Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores

    October 1, 2024
  • Beyond Ads

    How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.

    May 14, 2024
  • Illustration of a rocket launching with the TikTok logo on the side.
    Brands in Culture

    How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok

    October 6, 2022
  • Member Exclusive

    Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies

    May 6, 2025
  • Member Exclusive

    Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

    April 17, 2023
  • Glossy

    Cómo Beekman1802 utilizó la nostalgia olfativa para vender 1 millón de dólares en productos en 1 hora

    December 18, 2023
  • Marketing on Platforms

    As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

    September 27, 2024
  • Marketing on Platforms

    Why Lowe’s is focused on TikTok, Instagram expansion this holiday season

    November 10, 2022
  • target
    Modern Retail

    Minoristas como Target están aprovechando la oportunidad de colaborar con Stanley

    January 5, 2024
  • Measuring Success graphic using ruler and coins
    Member Exclusive

    Future of TV Briefing: TV ad industry’s currency changeover won’t happen in this year’s upfront market — but could during its deals

    April 5, 2023
  • The 2023 Notebook

    Las agencias prevén apostar por TikTok, entre otras plataformas, en 2023

    January 2, 2023
  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    Marketing on Platforms

    Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it

    February 1, 2023
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