for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI
Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape.
At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
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