Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI

Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape.

At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.

More in Future of TV

The lead image shows an illustration of money with the TikTok logo in the center.

Future of TV Briefing: TikTok Shop success = small creators + more videos

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.

Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.