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SHAPING WHAT’S NEXT IN MEDIA
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2520
Results for ‘tiktok’
Marketing in Sports
CMOs look for better measurement to justify sports sponsorship spending
July 28, 2025
Marketing on Platforms
How LinkedIn has quietly become the talk of the content creator community
March 20, 2024
Generative AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
Generative AI
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
January 15, 2025
Marketing on Platforms
Why Pepsi’s new Sprite rival has a new social strategy — and a new target demographic to go with it
June 19, 2023
The Creator Economy
LinkedIn makes it easier for creators to track performance across platforms
July 8, 2025
Gaming & Esports
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
July 10, 2024
Beyond Ads
Por qué Capcom celebra los 50 años del hip-hop con un anuncio de Street Fighter 6 en el que aparece Lil Wayne
August 25, 2023
Sponsored
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies
December 4, 2024
The Creator Economy
Substack’s video bet could be a growth hack for small creators
July 2, 2025
Agency Culture
When it comes to the talent working on TikTok, more agencies are eying personal profiles
February 24, 2023
Navigating Economic Instability
‘There seems to be a mind shift’: Advertisers keep ad spending flexible as uncertainty persists
January 29, 2026
Media
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
January 14, 2026
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