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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
May 26, 2026
The Sports Marketing Playbook
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
May 19, 2026
Member Exclusive
Media Briefing: The 2024 media glossary
August 22, 2024
The Creator Economy
Mega creators find that their personalities alone aren’t scalable as standalone businesses
May 7, 2026
Español
Katherine Chan, directora de estrategia global en redes sociales de Duolingo, habla de cómo hacer funcionar el contenido irreverente y cómo aprender de los errores
January 2, 2024
The Creator Economy
As the presidential election approaches, where do influencers come in?
August 16, 2024
Navigating Economic Instability
‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
April 21, 2025
Marketing on Platforms
Platform and agency execs recommended must-watch films, series heading into fall
September 3, 2025
Member Exclusive
Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide
August 14, 2024
Marketing on Platforms
Temu’s tariff-induced ad retreat opens a window for retail rivals
April 17, 2025
Glossy
Abercrombie & Fitch quiere prolongar su buena racha con una nueva tienda nupcial
March 7, 2024
The Creator Economy
Inside the debate among marketers for and against virtual influencers
May 10, 2024
Member Exclusive
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
July 10, 2026
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