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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
September 28, 2023
Marketing on Platforms
‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
November 22, 2022
Member Exclusive
Marketing Briefing: Marketers focus on search, discoverability as social media use evolves
September 12, 2023
Member Exclusive
Future of TV Briefing: 8 charts that sum up the state of streaming advertising
August 21, 2024
Social Fragmentation
How social fragmentation is creating more opportunities for advertisers
March 7, 2023
Member Exclusive
Research Briefing: Small publishers worry less about measurement than larger publishers
July 27, 2023
Marketing on Platforms
The cost of tariffs visualized: What 5 charts say about the future of ad spend
April 11, 2025
Member Exclusive
Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers
July 24, 2025
Brands in Culture
How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising
September 13, 2023
Marketing on Platforms
How LinkedIn has quietly become the talk of the content creator community
March 20, 2024
Experimental Channels
As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
May 29, 2024
Marketing on Platforms
TikTok’s direct response capabilities don’t resonate with performance marketers — yet
October 26, 2022
Member Exclusive
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
May 28, 2024
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