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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Member Exclusive

    Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

    September 28, 2023
  • Illustration of a rocket launching with the TikTok logo on the side.
    Marketing on Platforms

    ‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls

    November 22, 2022
  • Member Exclusive

    Marketing Briefing: Marketers focus on search, discoverability as social media use evolves

    September 12, 2023
  • Member Exclusive

    Future of TV Briefing: 8 charts that sum up the state of streaming advertising

    August 21, 2024
  • Social Fragmentation

    How social fragmentation is creating more opportunities for advertisers

    March 7, 2023
  • Member Exclusive

    Research Briefing: Small publishers worry less about measurement than larger publishers

    July 27, 2023
  • Marketing on Platforms

    The cost of tariffs visualized: What 5 charts say about the future of ad spend

    April 11, 2025
  • Member Exclusive

    Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers

    July 24, 2025
  • Brands in Culture

    How a partnership with 49ers quarterback Brock Purdy shows the evolution of local car dealership advertising

    September 13, 2023
  • Marketing on Platforms

    How LinkedIn has quietly become the talk of the content creator community

    March 20, 2024
  • Experimental Channels

    As X’s turbulence continues, can alternative social platforms catch marketers’ attention?

    May 29, 2024
  • Marketing on Platforms

    TikTok’s direct response capabilities don’t resonate with performance marketers — yet

    October 26, 2022
  • Member Exclusive

    Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

    May 28, 2024
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