How VidCon’s Gen Z attendees see TikTok vs. Instagram Reels vs. YouTube Shorts
TikTok continues to be the predominant short-form video platform among the teens, tweens and twentysomethings who attended this year’s VidCon, the annual convention for the creator economy. But the gap to Instagram Reels and YouTube Shorts isn’t that far off, as covered in the video below.
In addition to laying out of the pros and cons of TikTok vs. Instagram Reels vs. YouTube Shorts, the attendees highlight how their use of the short-form video platforms mirrors the channel-surfing behavior of traditional TV audiences.
More in Future of TV
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
Future of TV Briefing: How sports will hog the ball in this year’s upfront
This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.
WTF is IAB Tech Lab’s Ad Creative ID Framework?
ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.