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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
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Results for ‘tiktok’
The Creator Economy
YouTube Shorts view count update wins over brands — but creators aren’t sold
April 7, 2025
Member Exclusive
Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
March 24, 2025
The Creator Economy
In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
September 11, 2025
Member Exclusive
Future of TV Briefing: The 2023 glossary
September 20, 2023
Beyond Ads
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
June 8, 2023
The Creator Economy
The case for and against micro-influencers
July 17, 2023
The Creator Economy
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
July 25, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Why content creators are hopeful that AI will not replace them
October 17, 2023
Publishing in the Platform Era
Publishers’ event videos gain traction on LinkedIn
February 19, 2025
Member Exclusive
Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
March 18, 2025
Member Exclusive
Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
May 21, 2024
Modern Retail
Stanley se está convirtiendo en una marca de accesorios
May 1, 2024
Modern Retail
Las marcas le hacen espacio a Pinterest en sus presupuestos publicitarios
May 20, 2024
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