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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • The Creator Economy

    Gen Z viewers aren’t watching TV, but their video-watching habits are very TV-like

    June 30, 2023
  • Member Exclusive

    Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds

    August 1, 2023
  • A graphic image of a scale leaning more slightly to one side. This represents how publishers and advertisers are moving beyond scale and focusing on quality content.
    Member Exclusive

    Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends

    December 17, 2024
  • Beyond Ads

    Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere

    July 26, 2023
  • Member Exclusive

    Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences

    June 6, 2023
  • Marketing on Platforms

    La última amenaza de prohibición de TikTok ha hecho que los profesionales del marketing estén alerta

    March 6, 2023
  • The header image is an illustration of two people sitting on a couch watching sports on a TV.
    Beyond Ads

    Pepsi and Verizon use giveaways ahead of the NFL season to court new consumers

    August 9, 2023
  • Member Exclusive

    Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days

    January 24, 2023
  • tiktok captured users
    Beyond Ads

    Spindrift joins Gen Z in focusing on TikTok over Instagram and Twitter

    December 16, 2022
  • Publishing in the Platform Era

    Publishers’ event videos gain traction on LinkedIn

    February 19, 2025
  • Gaming & Esports

    How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality

    February 17, 2023
  • Member Exclusive

    Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

    December 2, 2024
  • Marketing on Platforms

    In Graphic Detail: How YouTube redrew the TV map

    May 13, 2025
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