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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
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    2682 Results for ‘tiktok’
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    Las redes sociales se convierten en “motores de marketing” mientras los creadores buscan ofertas directas para ganar dinero

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    Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities

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    Cómo TikTok está utilizando los datos para convencer a las marcas de videojuegos para que gasten en la plataforma

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  • The lead image shows a football player taking a selfie.
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  • Graphic on a red background showing two hands holding smartphones with shopping cart icons, symbolizing retail media networks harnessing B2B and B2C data to drive consumer shopping.
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    Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

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  • The Creator Economy

    Women’s soccer and publisher Footballco turn to creators to score with brands

    October 10, 2024
  • Member Exclusive

    Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

    February 4, 2025
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