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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Member Exclusive

    Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

    June 15, 2023
  • Brands in Culture

    Maybe this time, they’ll get lucky: Why marketers believe in mascots again

    April 8, 2025
  • Retail Revolution

    Why retail media is still grappling with definition and spending uncertainties

    April 8, 2025
  • The Creator Economy

    As athletes embrace influencer work, ‘a new breed of agency’ emerges

    August 8, 2024
  • Modern Retail

    Por qué las Uggs están conquistando el mundo del calzado

    November 21, 2023
  • Content & Commerce

    Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy

    June 24, 2024
  • The Creator Economy

    What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy

    August 25, 2025
  • The 2023 Notebook

    TikTok has matured, but there’s still room to experiment

    January 5, 2023
  • Brands in Culture

    From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game

    September 24, 2024
  • Marketing on Platforms

    Snap bolsters ad offerings and incentives to woo advertisers — but will they take?

    May 13, 2024
  • Beyond Ads

    Con ayuda de la estrella de TikTok Keith Lee, Pepsi espera atraer a la Generación Z a los restaurantes de propietarios afroamericanos

    June 8, 2023
  • Beyond Ads

    Por qué Capcom celebra los 50 años del hip-hop con un anuncio de Street Fighter 6 en el que aparece Lil Wayne

    August 25, 2023
  • first place olympics
    The Creator Economy

    Detalles de cómo marcas como Powerade, Reese’s y Old El Paso apuestan por los influencers Olímpicos y Paralímpicos.

    May 9, 2024
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