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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 15, 2023
Brands in Culture
Maybe this time, they’ll get lucky: Why marketers believe in mascots again
April 8, 2025
Retail Revolution
Why retail media is still grappling with definition and spending uncertainties
April 8, 2025
The Creator Economy
As athletes embrace influencer work, ‘a new breed of agency’ emerges
August 8, 2024
Modern Retail
Por qué las Uggs están conquistando el mundo del calzado
November 21, 2023
Content & Commerce
Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
June 24, 2024
The Creator Economy
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
August 25, 2025
The 2023 Notebook
TikTok has matured, but there’s still room to experiment
January 5, 2023
Brands in Culture
From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
September 24, 2024
Marketing on Platforms
Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
May 13, 2024
Beyond Ads
Con ayuda de la estrella de TikTok Keith Lee, Pepsi espera atraer a la Generación Z a los restaurantes de propietarios afroamericanos
June 8, 2023
Beyond Ads
Por qué Capcom celebra los 50 años del hip-hop con un anuncio de Street Fighter 6 en el que aparece Lil Wayne
August 25, 2023
The Creator Economy
Detalles de cómo marcas como Powerade, Reese’s y Old El Paso apuestan por los influencers Olímpicos y Paralímpicos.
May 9, 2024
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