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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Looking Back/Ahead to 2024
Platform payouts: Creators reveal how much social media behemoths are willing to shell out
December 28, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024
Member Exclusive
Future of TV Briefing: How Netflix is shaking up the upfront deal model
March 18, 2026
Member Exclusive
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
December 11, 2024
Modern Retail
Por qué Halara espera mas interacción tras las ventas virales impulsadas por TikTok
March 14, 2024
Super Bowl
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024
Glossy
TikTok Shop y las tiendas ‘outlet’, entre las nuevas estrategias de las marcas para captar a la Generación Z
January 16, 2024
Member Exclusive
Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026
December 4, 2025
Content & Commerce
What TikTok’s e-commerce launch could mean for marketers and content creators
August 18, 2023
Marketing on Platforms
Google hands Smartly creative automation brief to promote hardware range
September 25, 2025
Glossy
Prada Beauty llegará a los consumidores estadounidenses de la mano de Sofia Richie Grainge y Sephora
February 15, 2024
Gaming & Esports
Cómo TikTok está utilizando los datos para convencer a las marcas de videojuegos para que gasten en la plataforma
October 27, 2023
Member Exclusive
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 20, 2024
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