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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
The Creator Economy
The case for and against micro-influencers
July 17, 2023
Member Exclusive
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
February 7, 2024
Member Exclusive
Future of TV Briefing: Why digital advertisers need bridge metrics for streaming
June 26, 2024
Español
‘Les encanta que les escuchen’: cómo Bubble construyó una ávida base de fans a través de TikTok y embajadores de marca
July 25, 2023
The Creator Economy
How partnerships between athletes and brands are beginning to resemble influencer deals
July 18, 2024
Member Exclusive
Future of TV Briefing: Inside the development of Disney’s data clean room
November 8, 2023
The 2025 Notebook
For brand marketers, creators and athletes are becoming interchangeable
January 7, 2025
The Creator Economy
The Independent bets big on individual talent-led verticals with the launch of Independent Studio
April 2, 2025
Marketing on Platforms
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024
Glossy
MAC Cosmetics recurre a la TikToker ‘Tube Girl’ para moverse a la “velocidad de la cultura”
October 11, 2023
Glossy
Michelle Freyre, Presidente Global de Clinique: La relevancia de la marca es clave para “abrirse camino y alcanzar el éxito”
March 14, 2024
Member Exclusive
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
June 10, 2024
Member Exclusive
Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
July 4, 2024
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