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2557 Results for ‘tiktok’

Strategizing for the Future

‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies

January 14, 2022
Member Exclusive

Media Briefing: Black-owned media execs are watching whether advertisers’ diversity commitments will withstand a recession

July 14, 2022
Marketing on Platforms

‘Going viral is not a strategy’: How Hotwire is leveraging online video and TikTok to reach its younger audience

July 28, 2021
Marketing on Platforms

How TikTok creators and brands have virtually collaborated amid the pandemic

August 19, 2021
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021
Marketing on Platforms

Adland’s verdict on the exit of Meta COO Sheryl Sandberg: ‘She hung on for longer than many expected’

June 2, 2022
Member Exclusive

Media Briefing: Podcast publishers are using YouTube Shorts as a way to attract new audiences

February 16, 2023
Awards

Google, ViacomCBS, EOS, Atmosphere and DraftKings among this year’s Digiday Video and TV Awards shortlist nominees

February 8, 2022
Brands in Culture

Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing

September 14, 2022
Member Exclusive

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

November 24, 2021
Member Exclusive

Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

May 11, 2023
Member Exclusive

Future of TV Briefing: Ad-supported streaming enters the broadcast era

May 4, 2022
Experimental Channels

‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness

April 22, 2022

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