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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Member Exclusive

    Media Briefing: Why publishers hope chatbots will be the latest retention tool

    May 25, 2023
  • photo of person using AR/VR googles with dollar sign bubbles
    Brands in Culture

    Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there

    April 22, 2022
  • Marketing on Platforms

    Hyundai incluye canción del Mundial de Fútbol con BTS en su estrategia de marketing

    September 28, 2022
  • Retail Revolution

    ‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search

    April 8, 2022
  • FOTV
    Member Exclusive

    Future of TV Briefing: 5 questions that will shape the future of TV in 2022

    January 5, 2022
  • money tree
    Future of TV

    YouTube’s creator fund for YouTube Shorts will not exclude videos posted to other platforms

    August 6, 2021
  • tv debts
    Member Exclusive

    Future of TV Briefing: How top-tier streamers are setting their ad prices and why they’re likely to rise higher

    November 10, 2021
  • The lead image shows an illustration of money with the TikTok logo in the center.
    The Creator Economy

    ‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

    May 20, 2021
  • Member Exclusive

    Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

    August 9, 2022
  • Illustration of a puzzle that spells out the word 'media.'
    Member Exclusive

    Media Briefing: How the digital media industry spent the summer

    September 8, 2022
  • Member Exclusive

    Future of TV Briefing: Why OTA TV networks should be advertising in the Super Bowl

    February 9, 2022
  • Member Exclusive

    Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

    October 31, 2022
  • Brands in Culture

    Con el aumento de las demandas por publicidad engañosa, las marcas se arriesgan a dañar su imagen a largo plazo

    February 24, 2023
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