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Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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Member Exclusive
Media Briefing: The case for, and against, paid subscription trials
July 27, 2023
Marketing on Platforms
Adidas busca anotar goles en redes sociales con su estrategia de marketing de cara al Mundial de Qatar
September 22, 2022
Brands in Culture
‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
December 7, 2021
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Member Exclusive
Marketing Briefing: Elon Musk’s Twitter takeover is off to a rocky start, leaving advertisers with mixed feelings
November 1, 2022
Future of Work
Recruitment tool TikTok Resumes risks magnifying unconscious biases, execs warn
July 22, 2021
Retail Revolution
The Rundown: Pinterest’s Q2 results show progress with shoppable ads and video content
August 2, 2022
Member Exclusive
The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
January 8, 2025
Strategizing for the Future
‘There’s only so much low-hanging fruit’: Why advertisers are ramping up more full-funnel marketing strategies
January 14, 2022
Gaming & Esports
Why succeeding in gaming is critical for Netflix’s long-term plans
July 29, 2022
Member Exclusive
Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies
June 22, 2021
Brands in Culture
‘Makes us more nimble’: Why DTC shaving brand Harry’s has bolstered in-house capabilities, is focused on organic social content
July 4, 2022
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