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As athletes embrace owned media properties, they’re pushing for more involved brand deals
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2685
Results for ‘tiktok’
Evolving Agencies
Fragmented media landscape changes what clients expect from PR agencies
March 13, 2023
Brands in Culture
‘If we can pave the way’: How OKCupid is using its app and its ads to fight for abortion rights
July 1, 2022
Publishing in the Platform Era
Condé Nast inks deal with TikTok to monetize exclusive content
February 23, 2022
Member Exclusive
Digiday+ Research deep dive: YouTube investments pay off for publishers’ brands, revenues
August 17, 2022
Member Exclusive
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022
Brand Safety
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
May 12, 2023
Brands in Culture
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
January 26, 2023
Member Exclusive
Media Briefing: Media execs start 2023 with reader revenue concerns
January 5, 2023
Brands in Culture
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
March 17, 2022
Marketing on Platforms
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023
Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022
Glossy
Cómo planean las marcas de belleza adoptar la IA de cara al consumidor en 2024
December 28, 2023
Digiday @ Advertising Week
Resumen de la Semana de la Publicidad: Los especialistas del marketing y los ejecutivos de las agencias hablaron sobre la IA generativa y la propiedad intelectual de las marcas
October 20, 2023
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