People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. But VidCon — the digital video industry’s version of Comic-Con — provides a venue to hear from teens, tweens and twentysomethings themselves.
In a video, more than a dozen Gen Z VidCon attendees share how they feel about TikTok and YouTube, why Instagram seems to be fading (or at least aging), which streaming services they prefer — and what the summer ahead could mean for these channels. “I wanted to spend my summer not on TikTok,” one attendee said. Watch above.
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