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Business of TV
Future of TV: Cómo la crisis económica afecta al mercado de la programación en streaming
August 3, 2022
Brands in Culture
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
January 26, 2023
Modern Retail
La línea de cuidado de mascotas de Snoop Dogg entra en Petco, PetSmart y Kohl’s
July 6, 2023
Beyond Ads
De TikTok y Roblox a ‘Juego de Tronos’, cómo DuoLingo utiliza las tendencias para el marketing viral
August 23, 2022
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
Marketing on Platforms
Why this financial company is using streaming and social media ads to boost brand awareness
November 11, 2022
Member Exclusive
Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines
December 7, 2022
Member Exclusive
Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities
September 20, 2022
Sponsored
The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV
April 30, 2025
Member Exclusive
Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change
May 9, 2023
Member Exclusive
Future of TV Briefing: A Q&A with Vox Media Studios’ Chad Mumm
June 22, 2022
Beyond Ads
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
June 2, 2023
Marketing on Platforms
As Snap restructures, marketers believe it should focus on augmented reality as it differentiates the platform
September 1, 2022
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