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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Retail Revolution
As social commerce grows, not all marketers see the appeal of live shopping
July 20, 2022
Member Exclusive
Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
March 28, 2022
Member Exclusive
Digiday+ Research deep dive: YouTube holds strong as a reliable marketing channel for agencies and brands
March 24, 2023
Navigating Economic Instability
Future plc’s half-year earnings reveal a lagging U.S. business
May 19, 2023
Marketing on Platforms
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023
Member Exclusive
Future of TV Briefing: Hollywood producers try to suss out the post-strike market for shows
October 4, 2023
Navigating Economic Instability
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
August 9, 2023
Brand Safety
NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites
May 12, 2023
Brands in Culture
‘You can’t do one thing one time and expect that to make a change’: Logitech is continuing to expand its work with BIPOC creators
July 13, 2022
Member Exclusive
Media Briefing: Here’s what publishers want to see on Threads
August 3, 2023
Brands in Culture
‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
February 28, 2022
Marketing on Platforms
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022
Future of TV
How publishers like ESPN are assessing their TikTok videos’ performance
November 29, 2021
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