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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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2559
Results for ‘tiktok’
Modern Retail
Amazon pone en pausa un nuevo y polémico cobro en medio de la indignación de vendedores
May 3, 2024
Glossy
Estée Lauder lanza Nutritious, en una apuesta por la Generación Z
March 10, 2023
Member Exclusive
Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments
June 3, 2024
Member Exclusive
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
October 14, 2024
Marketing on Platforms
Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers
August 21, 2023
Marketing on Platforms
Snapchat’s limitations are finally catching up — and marketers are noticing
September 23, 2022
Marketing on Platforms
DTC women’s health brand looks to build community on Instagram, TikTok
August 18, 2022
Media
Sanofi eyes less carbon, more impact from ads
January 22, 2024
Modern Retail
Kiran Smith, CMO de ButcherBox, explica cómo reformó el equipo de marketing de la startup
December 21, 2023
Media
How Bleacher Report is using animation to differentiate its World Cup coverage
November 14, 2022
Generative AI
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
August 17, 2023
Modern Retail
Realm, la plataforma de comercio electrónico en 3D de Walmart, es la última apuesta metaversa del minorista
May 24, 2024
Digiday @ Cannes
Cannes Briefing: Despite economic worries, industry carries on as usual in Cannes — plus CMO video series
June 23, 2023
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